Lata Mangeshkar ReimaginedFeaturing some of Latin music’s most celebrated artists
The voice India grew up with, heard anew — as Lata Mangeshkar’s iconic original vocal performances meet some of Latin music’s most celebrated artists in beautiful new arrangements rooted in the great Cuban and Latin musical traditions.
The Concept
MORE THAN A MUSIC PROJECT.
A cultural dialogue.
A visual journey.
India meets Latin America.
Iconic voices. Timeless songs.
A new musical conversation.
This is not a conventional remix project. It is a carefully crafted musical conversation, bringing Lata’s unmistakable voice together with leading Latin artists and world-class live musicianship.
The arrangements draw on the intimacy of bolero, the movement of son, and the rich musical traditions of Cuba and Latin America — always with Lata’s original voice, phrasing and emotional integrity at the center.
Each guest artist becomes part of a genuine musical dialogue, connecting two of the world’s richest musical cultures while introducing these extraordinary recordings to new audiences and a new generation.
The Artist
THE VOICE OF INDIA
One of the greatest and most influential voices in the history of Indian music.
For nearly eight decades, Lata Mangeshkar was the defining female voice of Indian cinema. Beginning her recording career in the 1940s, she sang thousands of songs across more than 30 languages and gave voice to generations of Indian film, culture and memory. The Government of India has described her as a voice that helped unite the country and as India's cultural ambassador to the world.
Her stature extended far beyond music. Lata was awarded the Bharat Ratna, India's highest civilian honour, as well as the Dadasaheb Phalke Award, three National Film Awards, four Filmfare Best Female Playback Awards, the Filmfare Lifetime Achievement Award and France's Officer of the Legion of Honour.
An Extraordinary Digital Legacy
28.4+ BILLION
Accumulated YouTube artist views
Approx. #36 WORLDWIDE
Among the most-viewed music artists on YouTube
5.285+ BILLION
Spotify streams
~19 MILLION
Spotify monthly listeners
~29 MILLION
Spotify followers
Spotify itself describes her as an artist with whom "any account of Indian playback music must start."
Listen
Lata Mangeshkar: Reimagined
Lag Ja Gale Se Phir
Reimagined · Chapter I
Gaata Rahe Mera Dil
Reimagined · Chapter I
Bahon Mein Chale Aao
Reimagined · Chapter I
Demonstration material only
Our Partner
Saregama
The Soundtrack of India
India’s oldest music label and one of the most important owners of Indian music IP in the world.
Its catalogue spans generations and languages and includes recordings by many of the most important names in Indian musical history — including Lata Mangeshkar, Kishore Kumar, Asha Bhosle, Mohammed Rafi, R.D. Burman, Jagjit Singh, Ravi Shankar and many more. More than a record label, Saregama is a custodian of Indian cultural heritage. Its music has accompanied generations of Indians through cinema, radio, records, cassettes and television — and today reaches a vast new audience through streaming, YouTube and social media. For the enormous Indian diaspora, the catalogue also represents a powerful connection to Indian culture, language and memory.
A Massive Digital Footprint
From India to the World
Saregama’s strength lies in the combination of heritage and contemporary reach: a century-spanning catalogue containing some of India’s most treasured recordings, now consumed globally through the world’s leading digital platforms.
Its catalogue is not simply a collection of historic recordings. It is part of the living soundtrack of Indian culture — heard by generations at home and by Indian communities around the world.
About the Producers
Experience in cross-cultural catalogue projects.
Christian and Frank Berman, collectively known as the Berman Brothers, have created and produced successful international crossover projects built around iconic vocal performances, world-class regional musicianship, and authentic musical traditions from around the world.
Their work includes Rhythms del Mundo, recorded in Havana with an all-star cast of leading Cuban musicians, including members of the legendary Buena Vista Social Club, and featuring international superstars including Coldplay, Sting and U2.
They also created Studio Rio: The Brazil Connection, bringing together an all-star cast of legendary Brazilian musicians from the worlds of bossa nova and samba with the iconic original voices of Aretha Franklin, Bill Withers, Marvin Gaye, Billie Holiday, Nina Simone, The Isley Brothers, Sarah Vaughan and many more.
Both projects share the creative DNA behind Lata Mangeshkar Reimagined: bringing iconic original vocal performances into an authentic new musical world through world-class musicianship, cultural collaboration and timeless arrangements.
Rhythms del Mundo
Recorded in Havana with leading Cuban musicians, the project brought Cuban arrangements into dialogue with international artists including Coldplay, Sting, U2 and others.
- —More than 2 million copies sold worldwide
- —Number one on the iTunes Latin chart in more than 25 countries
- —All tracks recorded in Havana
- —Concept and co-production: Berman Brothers
Studio Rio: The Brazil Connection
Recorded in Rio de Janeiro, Brazil, with an all-star cast of legendary samba and bossa nova musicians, Studio Rio brought together newly recorded Brazilian arrangements with the iconic original vocals of Aretha Franklin, Marvin Gaye, Bill Withers, Billie Holiday, Nina Simone, The Isley Brothers and more.
- —#1 Jazz + World Music Album in more than 15 countries
- —Featured throughout ESPN's 2014 FIFA World Cup Brazil coverage
- —"It's Your Thing" featuring The Isley Brothers was included on One Love, One Rhythm — The Official 2014 FIFA World Cup Album
India-Facing Institutional Delivery Experience
Trusted, long-term work in India.
A discipline of stewardship.
Boson Dynamics GmbH adds India-facing institutional delivery experience through its Executive Partner, the former owner of Hulla & Co Human Dynamics Public Sector Consulting, a leading European Commission public-sector consulting contractor for many years.
Human Dynamics implemented the EC-supported civil aviation capacity-building project in India with the DGCA and sector stakeholders, delivering high-level results across regulatory alignment, safety management, licensing, environmental protection, manuals, procedures, training and institutional strengthening.
For Lata Mangeshkar: Reimagined, this experience is relevant because the project also requires trusted work in India with rights holders, institutions, approvals, cultural sensitivity and long-term stewardship.